6 Smart ways to use push notifications with your event platform
Push notifications have become one of the most successful strategies for capturing and keeping user attention.
Push notification technology is evolving promptly from a simple message delivery system to a rich and interactive medium¹. Think about your physical or virtual attendees: they are looking for a more engaging event experience and concrete reasons to interact with your event app platform. Push notifications present a great way to keep attendees in the know with the most up-to-date information and can even generate you revenue! Do you need some engaging notification ideas that go beyond the usual? We prepared a list of clever ways to use the push notification feature of your event app platform.
Welcome your physical or virtual attendees
Greet your attendees and remind them when and where your event will kick off. This is a great moment to give them last-minute arrival information: Link the notification to instructions about where they can collect their badge or directions to the venue.
Note: If you are hosting a virtual conference, you can still send a reminder about the start of your event! Help your attendees find their way around the event platform.
Sponsored Messages
Sponsors like to be seen and heard. Offer them exclusive spots for sponsored notifications. Make sure to only offer this feature to a few, premium sponsors and spread the messages out during the day. 1-5 sponsored notifications are a great amount. Your sponsors can advertise their sessions in the satellite symposia or drive more delegates to their booth (physical or virtual). Sponsored push notifications should be tagged as such in the full message.
Programme changes
Informing your attendees about changes in the programme is important and there is no better way to do it than by push notifications. Limit the number of updates to the important ones, like room changes or canceled sessions (physical or virtual).
A special offer
Let your marketing department take advantage of the intimate connection to your attendees. Send out a special deal to register for the next event or let attendees of your conference become a member of your organisation for a discounted fee.
Post-event survey
Once your event is finished, you can continue sending push notifications to keep users engaged. From announcing your next event and its registration dates to reminding attendees to complete your post-event survey.
New events
Our Mobile and Web app platform allows event organisers to add all their events and year-round activities in one place. Once a new event is added to the platform, let your users know by sending them a push notification. They can then download the event and have a sneak-peak at the programme and other information about your next event.
Are you keen on sending your own push notifications? To write a successful message, you need content that is compelling, helpful, and targeted within the right context and with a short character count. Using our push notification 101, you’ll be able to create notifications that do just that!
Contact us for a more complete picture of your push notification feature. Let’s connect and show it to you in action!
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Editor’s note: This post was originally published in 2018 and has been updated for comprehensiveness.
